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Six Percent. That Is How Many Advertisers Trust the Numbers That Retail Media Sends Them.
The $71 billion retail media industry promised to close advertising's oldest open question. The data shows it hasn't. Here is why — and what it is going…
Apr 8
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Amit Goel
2
1
March 2026
Built to Be Scraped
Publishers created the open internet's information economy. AI consumed it. Now the advertising dollars are flowing somewhere to the new walled gardens
Mar 30
•
Amit Goel
1
1
Everybody Got Paid. Including the People Nobody Hired.
A 2020 independent audit found 15% of programmatic spend attributed to nobody. The industry called it a reasonable business model and moved on. AI…
Mar 23
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Amit Goel
3
1
The Honest Broker - The Trade Desk, the Agency Cartel, and the $1 Billion Secret Nobody Was Supposed to Find
How a whistleblower lawsuit, an allegedly failed audit, and decade of debated fee pyramid blew up programmatic advertising's most important relationship…
Mar 18
•
Amit Goel
10
10
3
AI Is Coming For Salespersons Too. Your CRM Pipeline Won't Save You.
A brutally honest letter to every SaaS salesperson who thinks using ChatGPT or Gemini makes them an AI expert.
Mar 15
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Amit Goel
1
2
Learn the Science of Unlearning Before You Even Get Started with AI
Your years of experience are a goldmine of wisdom; until they become a graveyard for new ideas.
Mar 7
•
Amit Goel
4
1
#CoffeeBudget - A Secret Weapon in the Arsenal of Product Managers and Entrepreneurs
Alright!
Mar 7
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Amit Goel
1
The IKEA Effect and its Friends : Nemeses of a Product Manager
In 2001, I was working on developing a software licensing system that managed distributed license keys for any software using server based floating…
Mar 7
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Amit Goel
2
Dunning-Kruger Effect: A Blind Spot Every Product Manager Should Watch Out For ...
In 2009, My team and I were working on a prototype assuming that one day TVs will be connected to the internet and when that happens, advertising will…
Mar 7
•
Amit Goel
1
2
The Blood Sport of Ruthless Execution and the Strategy of Saying No
LEGAL DISCLAIMER AND SURVIVAL GUIDE: The following article is a work of high-octane, hallucinogenic fiction.
Mar 7
•
Amit Goel
1
AI Is Only As Intelligent As The Person Using It
Why Common Sense and Expertise Are the New Moat
Mar 1
•
Amit Goel
1
The Annual Hunger Games : Appraisals Are Round The Corner! Get Ready !!
Lock your doors, hide your high-yield coffee beans, and delete your search history for “how to explain a 4% raise during 8% inflation.” It’s that…
Mar 1
•
Amit Goel
1
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